November 27, a senior Egypt Retail Giants delegation consists of Raneen, Ehab Center, Hyper One and Cairo Sales visited Midea Group headquarters. The visit aimed at deepening strategic cooperation, exploring product localization, and enhancing business expansion in the Egyptian market. Mr. Lewis Fu, President of Midea International Business, along with other representatives, warmly welcomed the delegation and participated in the discussions. The delegation visited Midea Group exhibition hall, and smart manufacturing facilities, gaining insights into Midea's development history, intelligent manufacturing capabilities, and global OBM strategy.
During the visit, Midea strengthened collaboration with the Egyptian partners based on their channel advantages:
Hyper One – A well-known large-scale hypermarket chain and modern trade leader in Egypt, operating 4 high-footfall stores in key regions nationwide. With its large-store format, competitive pricing, and ongoing promotional activities, it serves as a top destination for mass consumers and a vital visibility channel for major brands.
Ehab Center – A fast-growing retail chain specializing in home appliances and consumer electronics, with 12 established stores. It has a strong presence in Alexandria and has expanded strategically into Cairo. Offering a mix of mid-range and premium products, it has built a solid regional customer base and is an influential player in Egypt’s appliance market.
Cairo Sales – One of Egypt’s longest-standing and most trusted appliance retailers, supported by a strong local e-commerce platform. Its stores are located in upscale neighborhoods, targeting high-income consumers with premium appliance brands. Known for its reliable after-sales service and deep market experience, it is a key partner for premium product placement.
Raneen – One of Egypt’s fastest-growing household and essentials retailers, with over 50 large-format stores across the country and a robust online platform. It leads in categories like kitchenware, cookware, textiles, and home essentials, drawing large customer traffic through promotions and value-driven assortments. It is a strategic channel for brands seeking wide reach and penetration in the mid-income segment.
The delegation gives high recognition of Midea's product and manufacturing strength and the visit marks a new stage of cooperation between Midea and Egyptian retail channels. Mr. Lewis responded: "Egypt is a Key strategic market for Midea.We will continue to focus on localization and work with partners to deliver better solutions."
The visit deepened mutual trust and laid a foundation for future cooperation. Midea will continue to collaborate with global partners to drive international growth.